Bio Island has appointed Kiindred and its creative agency arm Kiin Agency to develop and produce Find Your Bloom, a content-led campaign platform running across H2 2026 that connects the brand’s family health range to real Australian parenting stories.

The campaign is built around a rolling calendar of Australian native blooms, each one mapped to a monthly family health theme and a new community story. The flannel flower opens the campaign, with further blooms through to December. Each month brings a new family narrative, creator content, vox pop series hosted by Kiindred founder Emmy Samtani, product education and community activations.