You’ve strategized on developing a social media strategy for your company and have set goals for the year. But for one reason or another are still having issues with your strategy that is not seeing the results you want. Why? Lack of Consistency It seems like a bit of a no-brainer, but consistency is key […]
Many marketers may have heard about search engine optimisation (SEO), but not all are familiar with search engine marketing (SEM). Like SEO, SEM is a keyword tool used to promote products and services. As a marketer, you should not only look for an SEO agency. Your agency should also know about other ways to grow […]
We’re past the point of basic marketing in the digital space. The industry has already built its legs, so it’s time to break new ground and further cement brand ideals in a continuously populated space. 2022 Marketing Trends Stay ahead of the curve by prepping for the marketing trends we are likely to see in […]
The path to a successful content strategy in 2022 is paved with research, conversations, and a big commitment to creating a platform with the flexibility to measure and improve all content over time. However, the tactics you choose to do to reach this goal can vary. Whether you assign your marketing team, partner with a […]
Offering high-quality content to your target audience is a must if you want your business to succeed. However, stellar content is not something you get in just one click. Content production is necessary for getting out something valuable. Here, you involve research, strategy, and analysis. If you want amazing outputs, invest time and effort into […]
The positioning of the brand is a crucial part of the branding process. Businesses need to figure out how to place their business in the market to have the best chance of surviving and thriving. Positioning is the process of determining how consumers will perceive your brand in the marketplace compared to competitors or similar […]
There’s so much talk about making your business digitally transformed these days, and while it’s getting a lot of attention both in the media and online, it can be interpreted differently. Misinformation is also being spread around about what digital transformation actually is. Luckily, it’s not too late to understand what the term means, its […]
Developing a strategy to promote your business by drumming up a viral sensation is a constant struggle for many communication professionals. The right idea or concept can be incredibly successful, but not all creative ideas are a sure-fire hit. Tips for Creating Brand Awareness It can be hard to reinvent the wheel, but you can […]
You may have heard of UX strategy or design if you are looking into your business’s app or web development. Given the shorter attention span of users and the endless number of apps and websites that compete for this attention, UX strategy is crucial to the success of your app or website. UX design is […]
Building a brand is an intricate, multifaceted process. Brands, like individuals, have numerous features and intricate qualities that make each one unique from others in the marketplace. The ability to focus on your brand’s unique characteristics and develop a brand strategy to capitalise on your one-of-a-kind identity is the ultimate measure of a company’s success. […]
