How do you educate and engage women around a topic that’s often considered dry (pardon the pun), deeply personal and rarely talked about openly? You create a space that feels safe, honest and familiar. For Aci-Jel, we brought together a group of girlfriends who were comfortable having the conversations many women have privately – sharing real experiences with authenticity, humour and emotion. By letting laughter sit alongside vulnerability, the series cut through the awkwardness and replaced it with connection. The result was a raw, relatable content series that respected the sensitivity of the topic while making it feel human and approachable…and one we were genuinely proud to bring to life.