Care for Kids partnered with Kiindred to evolve their brand identity and digital experience—creating a warmer, more intuitive platform for modern parents navigating childcare choices. We delivered a refreshed brand system anchored in trust, care and accessibility. Photography and visual elements centred real families and real moments, moving away from clinical to comforting. The new identity brought together soft tones, playful typography, and a tone of voice that felt supportive and informed.