Formi partnered with Kiindred to launch their hero product: a sleek, ergonomically designed footrest engineered for modern family living. The goal was to introduce the product with a visual identity and content suite that felt equal parts design-led and family-friendly. We led the creative direction and production—capturing how Formi fits seamlessly into home life, from WFH setups to quiet moments with baby. Photography, video, and digital assets highlighted the product’s form, function, and versatility, while balancing calm tones with bold compositions.