H&M and YOU
H&M Baby were looking to connect and support new parents in their parenthood journey. We were tasked with creating a multi-channel and long term destination, which was brought to life in collaboration with Kiindred.
Deliverables
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Supporting parents through this wild ride that is parenthood.
We delivered an integrated campaign that was amplified on Kiindred and across external platforms. It included expert-led content, live YOU Sessions and supporting product-specific content to make it the ultimate destination for the modern new parent.
