The Kiindred Baby & Toddler Awards 2025 is a self-led campaign designed to celebrate the parenting and lifestyle brands making a real impact in the lives of modern families. Born from a desire to shake up traditional awards, the concept was reimagined to better reflect today’s parents—digitally connected, socially engaged, and always looking for trusted recommendations. The result was a bright, joyful campaign that felt fun, inclusive and unmistakably Kiindred.