Kiindred partnered with Koala to bring the Joey baby furniture collection to life through authentic, creator-led storytelling. The campaign featured real Australian parents unboxing, assembling and reviewing the Joey cot, toddler mattress, and chest of drawers in their own homes. We managed the end-to-end production process—from casting and briefing creators to on-site filming and editing. The final content highlighted Koala’s easy-to-assemble design, premium finish, and functionality for modern families.