Lifely partnered with Kiin to create a modern and fresh food brand that felt fresh, modern, and full of flavour. The focus was on bringing their curated, plant-rich meals to life across all customer touch points – from unboxing to app experience. We delivered a new brand, including all brand, online and offline assets. The creative approach combined soft pastels and playful icons to reflect the ease, nourishment and joy Lifely brings to every plate.