Lifely partnered with Kiindred to evolve their brand identity and create a cohesive digital presence that felt fresh, modern, and full of flavour. The focus was on bringing their curated, plant-rich meals to life across all customer touchpoints—from unboxing to app experience. We delivered a full brand refresh, including updated logo, colour palette, packaging, and digital assets. The creative approach combined soft pastels and playful icons to reflect the ease, nourishment and joy Lifely brings to every plate.