Parents At Work partnered with Kiindred to evolve their brand identity and digital presence—supporting their mission to create more family-inclusive workplaces through education, advocacy, and employer partnerships.

We led a full brand refresh that reflected the organisation’s leadership in the parental wellbeing space. The updated visual identity balanced professional polish with human warmth—pairing clean typography, a calm colour palette, and real-life photography to reflect the community they serve.

Our team delivered a digital rollout across web, social and content platforms, developing a cohesive suite of assets including expert interviews, employee resources, and campaign messaging. Designed to meet working parents where they are—at home, at work, and everywhere in between.