Tooshies partnered with Kiindred to create a content campaign that captured the reality of modern parenting—messy, joyful, on-the-go—and the small choices that make a big difference. Centred around real families using tooshies eco nappies and wipes in their day-to-day, we produced a suite of relatable, beautifully shot content for digital and social. From nursery change tables to car boots and park benches, the creative showed how tooshies fits seamlessly into real life.