Kiindred partnered with XO Bakehouse to deliver a bold, modern refresh that made their handcrafted treats as visually irresistible as they are delicious. We developed a vibrant creative direction anchored in playful colour blocking, sharp product photography, and punchy typography. The visual identity leaned into the XO motif—making it ownable, energetic and instantly recognisable across digital, packaging and social.From campaign concepting to content production, we brought the brand to life across every touchpoint.